You’ve built something special
You have put years into building a business your customers trust, and your competitors envy. I will help make sure the right people can actually find it.
APPROACH
A Modern Approach to Marketing
I'm not going to hand you a 50-slide deck and disappear. My job is to figure out where your customers actually spend their time online, what's keeping them from finding you, and how to fix it so your online conversions grow, without blowing up what's already working.
That's it.
MY PERSPECTIVE
Search Is No Longer Just About Google
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When a potential customer searches for a business like yours, Google now shows an AI-generated answer at the top, often without ever sending them to your website. That answer is built from whatever sources Google trusts most. If your business isn't one of them, you don't exist.
Discovery doesn't begin and end on Google anymore. People research on Reddit, watch reviews on YouTube, find recommendations on TikTok and Pinterest, and by the time they are ready to buy, they've already formed an opinion. AI summaries pull from all of it. Your reputation across those platforms is what determines whether you show up as the answer or get skipped entirely.
On average, Google AI Overviews now appear for:
• 15% of local-intent queries
• 92% of informational queries
• 97% of hybrid local + informational queries
If your business isn't consistently showing up across those platforms, you're not in the conversation — and your competitors are.
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Search Strategy Needs to Bridge SEO and Social
Brand visibility now relies on social proof and credibility, making social citations and engagement essential for search relevance and recognition.
• Reddit, YouTube, and TikTok are now major engines for discovery.
• When your brand gets mentioned positively on Reddit or cited in a YouTube review, it builds the kind of credibility AI systems pay attention to.
• Brand visibility is increasingly tied to social proof and credibility.
• Smart keyword strategy now connects to topic clusters and consistent content distribution across platforms.
Optimizing for search on social platforms is less about keyword placement and more about intentional content creation, creative alignment, and effective distribution.
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Brands That Are AI Readable Will Win
As discovery shifts from keyword ranking to contextual topic understanding, structured data matters more than ever.
• Schema and structured markup clarify meaning
• Topic-based content architecture improves contextual relevance
• Clear first-paragraph intent helps AI systems interpret answers
• Internal linking strengthens website pages
• Structured feeds support AI indexing and retrieval
I do not just optimize and update pages for SEO. I structure brands across all platforms so AI can understand, find, and cite your website.
A Customer’s Journey Is Multi-Channel
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Users discover products, services, and brands through AI summaries, they then validate these mentions through Reddit threads, evaluate on YouTube, and convert through brand trust.
Modern search strategy requires overlapping feedback loops between SEO, social content, authority signals, and performance measurement.
This is no longer simple channel management. It’s a total ecosystem strategy for your brand.
SERVICES
Strategic Digital Marketing Support
Fractional Marketing
Leadership
Ongoing, senior marketing leadership, without a full-time hire.
This is for businesses that:
Are growing and need more structure and consistency
Want strategic oversight, not just execution
Benefit from having an experienced partner embedded alongside leadership
I support planning, prioritization, and decision-making, while complementing your existing team and strengths, not replacing them.
Strategic Performance & Visibility Consulting
Senior-level guidance across SEO, organic visibility, and digital strategy.
This is ideal if you:
Want clarity on priorities and direction
Need an experienced perspective to pressure-test decisions
Have a team in place, but want a sharper strategy and focus
Think of this as a calm, experienced sounding board, and a clear plan forward.
HOW I WORK
Thoughtful Partnership. Clear Expectations. No Agency Games.
I've spent 16 years working for large agencies, building teams, leading strategy for all types of clients from ecommerce to lead generation, and seeing firsthand what works and what quietly breaks trust.
That experience shapes how I work today. I kept watching businesses get sold expensive retainers built from templates, not for them. I started Sunrise Strategy to do it differently.
I'm selective about partnerships, direct in my communication, and focused on long-term outcomes rather than short-term optics. I aim to build trust and deliver lasting results, not quick fixes.
You'll work directly with me, not a coordinator who relays messages to someone you’ll never meet. I stay involved, I keep communication clear, and I tell you when something isn't working before it becomes a problem. I'd rather lose a client by being honest early than keep one by staying quiet.
OUR PARTNERSHIP
What Working Together Looks Like
If you're feeling the impact of SEO and AI search changes without a clear plan, unsure how to increase your online visibility and conversions, or questioning whether your marketing effort is truly aligned with the business, I can help.
Whether that looks like strategic advisory or fractional leadership, we'll work together to find the best fit for your business, ensuring you feel supported and involved every step of the way.
If you're looking for leadership, focus, and measurable progress, we should talk. I work with a small number of clients at a time so I can stay deeply involved and deliver meaningful results.
Fit matters.
Let’s talk about what you’ve built
and where you want it to go next.
FAQs
How is AI search changing visibility for brands?AI-generated summaries often appear before organic listings. That means your brand may be summarized, referenced, or excluded before a user ever reaches your site. Visibility now depends on structured content, credible citations, and contextual authority across the web.
What role does schema and structured data play in AI search?Structured markup helps search engines and AI systems understand what your content represents, how it connects to related topics, and when it should be displayed. Your content is harder for AI systems to interpret accurately without it.
Do social platforms really impact search visibility?Yes. Reddit, YouTube, TikTok, and Pinterest function as search engines in their own right. Social citations and engagement influence brand credibility and topical authority, which increasingly impacts how AI systems surface and summarize brands.
How does SEO connect to social strategy?Modern SEO informs what topics you should own. Social strategy determines how those topics gain credibility and reach. When aligned properly, search and social reinforce each other and strengthen brand authority across platforms.
Is traditional keyword SEO enough anymore?No, it is still important but it is not enough. Search is shifting from keyword matching to topic-based contextual understanding. Successful brands structure content around themes, entities, and user intent, not just isolated keywords.
Why does brand reputation and credibility matter more now?AI systems synthesize information from multiple sources. Brands that are consistently cited, positively reviewed, discussed, and referenced across trusted platforms are more likely to be surfaced and summarized.